Friday, July 11, 2008

d DTH way!


In India the easiest way to enter a living room of a family would be through their television sets. And the more practical one too! Thanks to the burgeoning population and the aesthetic values the Indians preserve.
The era of dominance of television sets by the Government owned Prasar Bharati's DD(Doordarshan) has ended. Taken over by the rapidly growing cable networks across India, one can no longer see TV antennas even at the most inaccessible regions of Interior India. The decade has seen more and more satellite television channels spurting from nowhere! With more than many languages you could beam your telecast across with different frequencies and languages.
Its not the cable system that's making news now! The new mantra is DTH .
With the implementation of Conditional Access Systems(CAS) by the government people of India had to pay more for what they wanted to watch. This resulted in evolution of DTH in India. Initially, the government ventured into the field much without proper analysis of the system named under DD DIRECT+ . Then it was the DISH DTH owned by the ZEE networks with a majority of the shares. Followed by the TATA's TATASKY. The new baby on the block is SUN networks' SUN DIRECT . All have prospective packages for their customers. Its yet to be seen whether the Good ol cable system still survives!
For now the DTH seems to have an upper hand !! and i think may continue to do so......

1 comment:

Unknown said...

All have prospective packages for their customers. Its yet to be seen whether the Good ol cable system still survives! DTH operators seem to be taking cue from their predecessors, the cable operators. They have also decided to introduce carriage fees for carrying certain television channels in more visible bands; a practice cable operators have always been using to garner additional revenues.

Thanks

Sam
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